Feeling lucky tonight? For this week’s Thirsty Thursday beer painting I decided to paint a vintage beer I grew up loving. This was the first beer I ever drank. Lucky Lager is not only a pretty tasty beverage, similar to beers nearly twice as expensive, but also has this vibe to it making me think, “If I drink this elixir I could win at gambling, I can dance better, or I might even get lucky tonight… If I play my cards right”.
General Brewing from San Francisco started brewing this American adjunct lager in 1934 with the intent to make a beer as well as the Germans on a large scale. Becoming the second most popular beer in America off and on during the 50’s and 60’s, its popularity dropped off in the seventies and the product name was sold to Labatt Brewing and Pabst, and is still sold today in parts of Canada. I’m hoping to find some when I go there next year. Although this is not a craft beer, I always thought it was very refreshing, and I loved the aesthetic of the label. This verbiage on the can sold me on the contents when I was young and impressionable, “This Traditional Lager Beer owes its distinctive character to the finest quality ingredients and purest brewing water. In addition, long aging in ice cold cellars makes Lucky a true Lager beer and is the reason Lucky has been a favorite since 1934.”
I hope you have fond memories of Lucky Lager like I do. Raise your cans, stubbies, or 40s high, and make a toast, “Cheers to getting Lucky!”