I head home to Alaska tomorrow. Hawai’i, you’ve been great, but in the words of Dorothy, “There’s no place like home.” I have been enjoying the magic of the Islands, but this can’t last forever. Time to get back to my studio.
The beer painting of the day is of Latrobe Brewing Company’s Rolling Rock. Latrobe, founded in 1893, didn’t start brewing Rolling Rock until 1939 right after the end of prohibition. This beer has a lot of American history, and I also like the classic marketing with the horse, the name and the cool screen-printed bottle. This is a great beer for the beach at only 4.4% alcohol, especially in a can. It is an extra pale lager, for sure. If you keep it cold, it is refreshing until the last drop. If it warms up, well, you better like bready beer flavor.
All Rolling Rocks have the number 33 screen-printed on the back. What is the mystery behind this number? Nobody really knows, but many have guessed. Here are a few of my favorite guesses!
- There may be 33 streams that meet up at Latrobe where the brewery gets the water for this crisp clean beer.
- The original founder bet on a horse named Latrobe #33 for $33, which is how he funded the brewery.
- Prohibition ended in ’33, even though Rolling Rock was introduced in ’39. Maybe the founders wanted to celebrate being able to consume beer legally again.
- On each bottle there is a 33-word slogan explaining why this beer is great.
- Since this beer is an adjunct American Lager, maybe 33 degrees is the proper temperature for serving this brew.
- There are supposedly 33 steps from the brew master’s office to the brewing room floor, or maybe 33 steps in the process of making this beer.
- If you add up all the letters of the ingredients it is 33 letters.
Well, whatever it may be, 33 has a nice feel to it. I wish I had put this one as the 33rd entry into the series, but then I wouldn’t have had it in Hawaii on the beach.
To Latrobe and the mystery behind the “33” on the bottle, ingredients, steps, racehorses, or whatever it may be that is part of the fun! Thanks for brewing a great beach beer, and I hope you stay true to the original formula!