Custom Beer Label Design

One of my goals is to do more beer label designs, because seeing my art on cans, or bottles that are filled with delicious beer, and distributed to thousands of people around the country, and possibly the world, is the most amazing thing for a beer artist.  The hurdle is being selected as the label artist by a brewery out of many other artists who happen to also want the honor.  So far I’ve designed several home-brew labels, and one commercial label for Midnight Sun BrewingCheck out my blog post about that awesome project!

At my Etsy shop I have a listing for a Custom Beer Label Design, and a few months ago, a couple who are in the process of starting a new brewery in New Mexico bought the label design package, which includes a design for your label, and an oil painting of that design.  So we got to work.  They sent me pictures of things they wanted to be included in the label design, and I put together sketches for their consideration.  Here are a couple examples of the sketches.

Once a sketch was approved, I started painting the main image.  Here is how the painting turned out.  I also made a smaller bonus painting that I used for the image on the collar around the bottle neck.

custom beer label design beer painting by artist Scott Clendaniel

Then I put together the beer label in Photoshop.  Here’s the final result.

custom beer label design by artist scott clendaniel in anchorage alaska

The Piedra Blanca Brewing Company is not open yet, but I am very excited about getting the chance to design its logo and beer label!  Best of luck to them, and I look forward to visiting one day!  If you own a brewery, or are thinking about starting one, contact me about designing your logo, or labels.

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