Category Archives: The Business of Being an Artist

Real Art Is Better in Person

Since I don’t have gallery representation, I don’t get to show people my art in person as much as I would like.  Throughout the year, people can see my art by making an appointment to visit my studio, or attending an open-studio event and art shows at local venues.  Sure, I post photos of my paintings online all the time, but that doesn’t do justice to the colors and texture.  Seeing art in “real life” is a completely different experience.  That’s why I’m so glad to be participating in, and hosting several events this month where you can see my work.  I’m looking forward to seeing you at any, or all of these (if you’re on Facebook, you can see the Facebook events by clicking on the images).

1. Winter Market at Anchorage Brewing Co. November 30th and December 21st, 2-8pm.  Great beer, and pizza baked in a wood-fired oven!Anchorage Brewing craft fair winter market

 

2. The Holiday Studio Sale at the Real Art Is Better studio!  We clean up our studio, and turn it into a pop-up gallery for First Fridays a few times a year, but this one is not to be missed, because it’s more like our holiday party.  December 6th, 5-8pm.  333 W 4th Ave, Suite 4.  Real Art Is Better holiday studio sale

 

3. I will be the featured artist at Turnagain Brewing Company in December, so you can see my art there all month long.  I’ll have a meet and greet event there on Saturday, December 7th, 5-7pm.  My art will be available for sale directly from the brewery.Turnagain Brewing art show Scott Clendaniel beer artist

 

4. I will be joining many talented local artists and crafters at the annual Makers Market at the Atwood Center.  December 14 & 15, 11am – 4pm.  That will be a great place to do all your holiday shopping!

The holidays are always a busy time of year, but I’m grateful for each and every one of you who has supported my art career!

Cheers!

What Did You Want to Be When You Grow Up?

Ask any kid, “What do you want to be when you grow up?” and the kid almost always has a quick answer.  This is not something they need to think about, they just know… with certainty.  I still remember what my answer was.  I wanted to make pizza and sell it out of a truck.  So, like an ice cream truck, but for pizza.  I also thought I could make a fortune selling chocolate chip cookies using my Grandmother’s recipe — she makes really good cookies!  Somehow as I grew up, I forgot about my aspirations.  One thing lead to another, and I studied art all the way through college, and now I work as an artist — a dream job for many kids, I bet.  Maria says she wanted to be a candy salesperson.  So, what did you want to be, and what did you end up becoming?

If this whole artist thing doesn’t work out, I can go back to my original plan to sell pizza from a truck.

How to Tell If You’re Looking at Real Art, or a Reproduction

~ by Maria Benner

The name of our business is Real Art Is Better, and people often ask, “What is real art?”  Although there is no widely-accepted definition, generally people know it when they see it.  Right after buying one of Scott’s original oil paintings, customers often exclaim, “This is my first piece of real art!”  But simply put, when speaking about wall art, real art is original paintings that an artist actually created by hand.  They can be oil, acrylic, pastel, water colors, etc.  The reason I’m writing this post, is because I’ve noticed that often people have a difficult time differentiating between real works, and reproductions.  And that’s largely due to the way art reproductions are often presented by artists and galleries to look like “real art”.

Reproductions of art come in many forms, and often they are hung on walls of galleries without a proper explanation, masquerading as real art, when in fact, the piece is a reproduction.  So, pay close attention if you’re about to buy a piece, to be sure that you’re getting an original, if that’s what you want.  There’s nothing wrong with buying, or selling reproductions, just as long as the customer is aware that he/she is not getting the real thing.  The best way to tell the difference is by reading the details on the price tag.

Giclée – a high quality reproduction using an inkjet printer.  These are often printed on canvas, and look almost like the real thing.  Pay attention to the price tag, it should tell you whether the piece is a giclée, often also referred to as a “print on canvas”.  Often they are framed to make them look even more like originals.

Prints – these reproductions are easier to recognize, because they are printed on paper most of the time, but can also be printed on canvas, metal, wood, you name it.  Sometimes these are framed as well.  The price tag should say “print”.  Some prints are limited-edition, which means there’s a number under the image like 112/500.  This means that only 500 copies will be produced, and you’re looking at copy #112.  Sometimes prints are signed by the artist.  The smaller the number of total prints produced, the more valuable the print.

So, next time you’re perusing art at a gallery, pay close attention to the price tags to see how art is labeled.  If the tag says “oil on panel” or “acrylic on canvas” then you know you’re buying real art.  Sometimes artists will paint a few strokes onto a canvas print, which is a nice touch, and makes the painting look more like an original.  In this case, the tag should say “painted giclée”, or “painted canvas print”, or something similar.

Scott sells original oil paintings and limited-edition, signed prints.  You can differentiate easily between his prints and originals.  At an art show, or at the studio, the art hanging on the walls is real.  Each piece is an oil painting on panel, framed in a natural wood frame.  There is only one in all of existence, and the value of it will increase over time.  Limited-edition, signed prints are in the black print bins.  They are printed on paper with archival ink by an inkjet printer in our studio, signed by Scott, and numbered.  Prints can also increase in value, but not as much as originals.  We chose to make prints, because we realized that some people don’t have a budget for originals, but still love the images, and we want them to be able to enjoy them.

To see the latest Clendaniel originals and prints, I invite you to attend Scott’s art opening on June 7th at Midnight Sun Brewing Co. in Anchorage.  He will kick off the art show at 5pm by tapping a firkin of Sloth Belgian-style stout barrel aged in bourbon barrels and cask-conditioned with tart cherries soaked in Cabernet!  Scott’s paintings and prints will be on display at the brewery and available for sale until July 4th.  If you’re on Facebook, here’s a link to the FB event.

Black Note Stout by Bell's Brewing Oil Painting by Beer Artist Scott Clendaniel

Framed original oil painting.

Limited-edition print, numbered and hand-signed by the artist.

Limited-edition print, numbered and hand-signed by the artist.

First Friday at Turnagain Brewing Company and Iditarod Start

Iditarod oil painting by Alaskan artist Scott Clendaniel

The saying goes, “Strike while the iron is hot!”  That’s exactly what we’ll be doing this weekend, as thousands of people arrive to Anchorage for the Iditarod start this Saturday.  The ceremonial start of the race will begin at 10am sharp, on 4th Avenue, right in front of the building where out studio is located.  So we decided this would be a good time to turn the studio into a pop-up gallery for the day, and invite people to visit.  There will also be a craft fair inside the building, making it an amusing place to warm up.  After the Iditarod start, one of the most popular Fur Rondy events is happening — Running of the Reindeer at 4pm.  Our studio will be open 10 – 5pm.  Stop by for a home-baked cookie, and check out my art, not to mention our great view of the carnival (and maybe Denali).

This week is First Friday, and I’m having an art opening at Turnagain Brewing Company, which is a new-to-me venue.  I created four large splatter beer paintings inspired by Jackson Pollock for this art show.  I’ll be there 5 – 8pm this Friday, March 1.  If you haven’t been to this brewery yet, I highly recommend it, especially if you like sour beer.  If that’s not your thing, the brewery also offers traditional beer styles in a cozy atmosphere.  Click here to see the Facebook event.

splatter beer paintings by Alaskan beer artist Scott Clendaniel

Paintings Commissioned during the Holidays

Every year during the holidays I get a surge of requests for commissioned paintings by customers who are very thoughtful gift givers.  Arguably, a custom oil painting is one of the most unique, personal, and thoughtful gifts one can receive.  My favorite part about working with people on commissions is hearing the stories behind each painting concept.  This year I didn’t get as many commissions as in previous years, because after the earthquake on November 30th people had other things on their minds like cleaning up trashed homes, broken glass, and fixing cracks.  Earth picked a bad time to shake us all up, and I think many retailers and artists felt the economic impact of decreased sales during that time.  Nevertheless, I completed seven paintings in time for Christmas, and they were all gratefully accepted by their recipients.  Now that they are no longer surprises, I can show them to you.  Click on each one to see it in more detail.  All paintings are framed in a natural wood frame, with hanging hardware installed.  The turnaround time is 2-3 weeks.  You can order a custom oil painting at my Etsy shop RealArtIsBetter, or by contacting me at info [at] realartisbetter [dot] com.

AK Beer Week 2019

My AK Beer Week oil painting on display at Midnight Sun Brewing Co. until Jan. 31st

While the rest of the world is clinging to New Year’s resolutions to eat healthy and exercise, Alaskans are gearing up for one of the most gluttonous weeks of the year known as AK Beer Week!  The week is packed with events dedicated to tasting and appreciating Alaskan craft beer, and is capped by the Great Alaska Beer and Barley Wine Festival.  Although AK Beer Week only lasts for 10 days, some people jokingly refer to January as AK Beer Month, and to promote craft beer culture in Anchorage all month long, I always have a beer-themed art show at one of my favorite venues, Midnight Sun Brewing Co.  My art will be on display, and available for sale until January 31st.  Here’s the list of AK Beer Week events that are currently on AnchorageNightOut.com.  More events are likely to be added, so check the list often.

Start training your livers now, hydrate often, and dress for the weather.  “Brave the cold. Revere the beer.”

2018 Accomplishments and One Big Goal for 2019

~ by Maria Benner

Keith Haring Beer Parody by Scott Clendaniel.

On the last day of the year, we always reflect on our accomplishments and struggles, close calls, notable events, and lessons learned.  We also set one big goal, because one goal sounds much more doable than many little ones.

So, our top three accomplishments and notable events for 2018 were (drumroll please):

  1. Trip to Lake Baikal, Kamchatka Peninsula, and Germany.
  2. Publishing our first book How to Draw Alaska Baby Animals: 49 Lessons from the 49th State
  3. Our second 1% for Arts project at Gladys Wood Elementary School in Anchorage, Alaska.

For 2019 our one big goal is to pivot from beer-centric art to outdoor sports themed art such as alpine skiing and fat biking.  Although the beer niche is very fun and profitable, and Scott will continue making beer paintings, he also wants to focus on outdoor scenery that promotes a healthy life style and a sense of adventure.

A couple smaller goals are to publish a second book (this one will be a beer-themed coloring book for adults), and to apply for international artist residency programs.

A non-work goal is to build a sauna on our property in McCarthy!

Cheers to 2019!